The Year 12 Business Studies cohort were lucky enough to visit Taronga Zoo Sydney on the 8th of March 2024. We went to deepen our knowledge of the Marketing syllabus and to gain information on Taronga Zoo for a case study to use in the HSC. The staff at the zoo were incredible and students had the opportunity to walk around the zoo and identify different marketing tools in practice. The tiger experience was particularly enjoyable. Taronga staff welcomed us into their learning space where we met a few animals such as snakes, a variety of bird breeds and endangered species. It was here, in the conference room, that we learned that Taronga's main marketing approach is to use the CONNECT, UNDERSTAND, ACT approach. They connected to us using the cute animals, they then taught us about the animals, and then we are moved to act and support their conservation initiatives. The Business Studies cohort had an amazing day at Taronga Zoo, thank you to our teachers for their efforts to make this day possible. 

Micaelar Kennedy, Year 12.